Work

From Under the Sink to Command Center

How we transformed an emergency plumber's chaos into a 24/7 digital dispatch system that recovers 15 lost jobs monthly and saves $4k/month in operational costs.

TradesField OperationsService Automation
The Situation

The "Unanswered Call" Leak

The Problem

This plumbing business was burning cash because the owner was stuck under sinks. When emergency calls came in, he couldn't answer. 40% of calls went to voicemail. In an emergency (burst pipe), customers don't leave voicemails; they call the next plumber.

The Friction

He was spending $1,200/month on ads, but wasting the leads because he physically couldn't pick up the phone. Scheduling was done on paper scraps and sticky notes, leading to lost addresses and missed appointments.

The Risks

  • Wasting $1,200/month in ad spend on unanswered calls
  • Lost jobs to competitors due to slow response times
  • Need to hire admin staff to scale (major margin killer)
Our Approach

The Virtual Dispatcher

We built a Field Operations Command Center that acts as a 24/7 receptionist without the salary. We digitized the entire flow from "Call" to "Invoice."

Missed-Call Text Back

If a call is missed, the system instantly texts: "Sorry I'm on a job. Is this a plumbing emergency? Reply YES." This stops them from calling a competitor.

Digital Job Sheets

Replaced paper notes with a mobile-first dashboard. The plumber sees the address, issue, and customer history on his iPad instantly.

Automated Invoicing

Once a job is marked "Done," the system auto-sends the invoice and a payment link via SMS. No more chasing checks on Friday nights.

Zone Optimization

Set up the booking system to group jobs by zip code, reducing driving time by 20% and allowing 1 extra job per day.

Impact

Zero Lead Wastage

$4,000

Monthly Savings

Avoided admin salary + recovered leads

0

Missed Jobs

Every lead is captured instantly

< 10 Sec

Response Time

Auto-SMS engages client immediately

100%

Payment Velocity

Invoices paid typically within 24h

"I used to lose money every time I was under a house because I couldn't answer the phone. Now, my 'digital robot' talks to them, books the slot, and even sends the bill. I just show up and fix pipes. It's like having a free office manager."

— Owner, Metro Rapid Response

Strategy

The Alsoma Stack

The Outcome

The "Missed Call" automation recovered ~15 jobs a month that used to go to competitors. By automating scheduling and invoicing, the owner avoided hiring an admin staff member, resulting in $4k/month in operational savings. Since launch, the business has recorded Zero Missed Jobs.

What Made This Different

Most agencies would have built a booking form. We engineered a psychological contract—making the customer feel heard in 10 seconds, before the plumber even knows they called.

  • SMS Lifeguard: Instant reply creates psychological contract with customer
  • Field Ops Dashboard: Mobile-first with tap-to-text workflow (no friction)
  • Reputation Fuel: Auto-review requests after payment received
  • Zone Optimization: Smart routing cuts driving time by 20%

Your business stops when you're under the sink.

We build automated field operations that let you focus on the work. Every call answered. Every job tracked. Every invoice sent.