How we freed a luxury retreat from commission dependency and built a direct-booking ecosystem that generated $320k in additional revenue while cutting OTA reliance from 80% to 15%.
This luxury wellness center was full, but they weren’t profitable. They relied heavily on third-party platforms (Booking.com, Airbnb) to find guests, losing 18-20% of every booking to commissions—approximately $60k/year in pure overhead.
Their old website was static and boring; it didn’t convey the “vibe,” forcing users to book on OTA platforms instead. Weekdays (Mon-Thu) sat empty while weekends were full, destroying margin potential.
We built a Digital Experience Platform that made booking direct better than booking via a third party. We turned their website into their #1 salesperson.
Designed a “Video-First” website using drone footage and ambient soundscapes. Users don’t just read about the peace; they feel it instantly through immersive visuals.
Built a custom booking flow that sells Experiences (3-Day Detox, Yoga Week), not just rooms. OTAs can’t sell complex packages; we engineered a system that could.
Automated email marketing sequences that push “Mid-Week Escape” offers to past guests, filling the empty Monday-Thursday slots with high-margin bookings.
Integrated smart logic that automatically adjusts pricing based on demand. If Tuesday is empty, the price drops and alerts the email list—filling the room instantly.
95%
Occupancy Rate
Consistent fullness, even mid-week
$320k
Revenue YoY
Growth driven by packages & direct sales
0%
Commission Fees
On direct bookings (saved ~18%)
85%
Direct Bookings
Shifted away from OTA platforms
“We were paying Booking.com enough to hire two full-time staff members. Alsoma cut the cord. Now, our website brings in the guests, and we keep 100% of the money. We are fully booked months in advance, and the bank account finally reflects the hard work.”
— Director, The Sanctuary Retreat
The reliance on third-party apps collapsed. Direct bookings surged from 20% to 85%. By reclaiming the commission fees and filling weekday slots with package deals, the business saw a $320k Revenue Increase Year-over-Year. The retreat now operates at 95% occupancy year-round, not just on weekends.
Most agencies would have built a website. We engineered a revenue engine—turning guests from transactional to recurring through experience design and behavioral psychology.
We build direct-booking ecosystems that reclaim your revenue and create recurring guest relationships. Let’s cut the cord.